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The Wake the Hell Up New Year's Challenge

Wake The Hell Up! 2020

What if this year, for 2020, you had an extra reason to make good on your new year's resolution?

At Wake The Hell Up, we want to give a boost to that special promise by providing some SERIOUS INCENTIVE.

#WakeTheHellUp2020 asks you to dig deeper and tell us what you've always wanted to do to improve yourself and your life.

Our mission is to call our customers to action. In our daily lives, it's far too easy to be caught in the flow and status quo.

So we are appealing to the movers, shakers, and dreamers, who are willing to go the extra mile to reach their goals.

To show how serious we are about it, we will be giving away...

1st Place: A Year's Supply of Wake the Hell Up! Coffee
2nd Place: A $30 Gift Card For Online or Cafe Purchases
3rd Place: A 10oz Bag Of Your Choice.

How to Enter

First, you have to Wake The Hell Up! We are looking for serious contenders for the prize of a year's supply. We're ready to provide the energy boost you need to get it all done!
You'll need to follow us on Instagram @wakethehellupcoffee and Facebook at WaketheHellUp
Last but not least, we'll be needing your most epic dream resolution as an Instagram Post, tagging our page and using the Hashtag #Wakethehellup2020.

The top ten will be selected by a board of judges at Utica Coffee. We will be judging the entries based on:

Noble Pursuit: The greater impact that the resolution will have on yourself, your community and society, the higher the chance of being selected.
Quality of the picture or video, showing the hard work you're willing to put in.
The Story: Go into detail in the post text about what you plan to do to obtain your goal and why it is so important to you!

Semi-Finalists will be selected on February 29th. At this time they will go head to head for the ultimate prize. The people of the Greater Utica area will pick the ultimate winner.

Here's how the second round works:

Semi-Finalists will be asked to post up to six times in March.
Each post will also be submitted to Utica Coffee for reposting on the Wake the Hell Up pages.
All of your friends are eligible voters when they follow the page and like your post. Each post like, including likes on comments, will count as a vote!
The semifinalist with the most votes by the end of March wins. 2nd and 3rd place winners will receive the respective prizes listed above.

Good Luck! We're rooting for you.

Your New Favorite Selfie Spot

Make Utica beautiful. We have new murals all over our roastery. Stop by and enjoy the art for yourself!

Ice Cold Espresso: The Myth that became a Legend

There is a way that you can make a shot of super strong coffee perfectly suited to your iced latte needs, in your home without the need for super fancy equipment.

As far as cold brew is concerned, flavors are a bit of a rarity. Personally, I have never seen a flavored coffee made into a cold brew. It’s for the best, because there is no flavoring that stacks up to the natural infusion of fresh ingredients to spice up your favorite summertime coffee beverage.

Wake The Hell Up! 2020

What if this year, for 2020, you had an extra reason to make good on your new year's resolution?

At Wake The Hell Up, we want to give a boost to that special promise by providing some SERIOUS INCENTIVE.

#WakeTheHellUp2020 asks you to dig deeper and tell us what you've always wanted to do to improve yourself and your life.

Our mission is to call our customers to action. In our daily lives, it's far too easy to be caught in the flow and status quo.

So we are appealing to the movers, shakers, and dreamers, who are willing to go the extra mile to reach their goals.

To show how serious we are about it, we will be giving away...

1st Place: A Year's Supply of Wake the Hell Up! Coffee

2nd Place: A $30 Gift Card For Online or Cafe Purchases

3rd Place: A 10oz Bag Of Your Choice.

How to Enter

First, you have to Wake The Hell Up! We are looking for serious contenders for the prize of a year's supply. We're ready to provide the energy boost you need to get it all done!

You'll need to follow us on Instagram @wakethehellupcoffee and Facebook at WaketheHellUp

Last but not least, we'll be needing your most epic dream resolution as an Instagram Post, tagging our page and using the Hashtag #Wakethehellup2020.

The top ten will be selected by a board of judges at Utica Coffee. We will be judging the entries based on:

Noble Pursuit: The greater impact that the resolution will have on yourself, your community and society, the higher the chance of being selected.

Quality of the picture or video, showing the hard work you're willing to put in.

The Story: Go into detail in the post text about what you plan to do to obtain your goal and why it is so important to you!

Semi-Finalists will be selected on February 29th. At this time they will go head to head for the ultimate prize. The people of the Greater Utica area will pick the ultimate winner.

Here's how the second round works:

Semi-Finalists will be asked to post up to six times in March.

Each post will also be submitted to Utica Coffee for reposting on the Wake the Hell Up pages.

All of your friends are eligible voters when they follow the page and like your post. Each post like, including likes on comments, will count as a vote!

The semifinalist with the most votes by the end of March wins. 2nd and 3rd place winners will receive the respective prizes listed above.

Good Luck! We're rooting for you.